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Dan Fisher

The Cold Heart Welcomes you



For my project, I wanted to create a fictional brand inspired by and targeted towards the subculture of “metalcore scenes.” I created 5 final pieces, which were part of a large merchandise spread to go on the brands fake social media page. I worked on the branding, and experimented with lots of handwritten typography and 3D modelling in Daz Studio.

My final outcome is a full merchandise spread, and branding for the “Cold Heart” brand. I wanted it to be reminiscent of my personal work, but was inspired by movie posters and that “industrial” style that is so popular at the moment.

@laikagraphics for my graphics work.