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I began my Final Major Project with a plan to design a pizza box and branding material for a fictitious pizzeria. After researching food trends and using surveys to gather statistics on what consumers are looking for in a pizza brand, I created the healthy Artisan pizza company: Plantisan.
The majority of my survey results suggested that consumers were most intrigued by packaging including rustic colours and fun illustrations so that was my main focus when designing my pizza box.
Plantisan — Healthy Pizzeria Branding Project
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