For my project, I have branded a barbershop located in Brighton called Adapt Barbers. I branded them as they seemed outdated in terms of their logo and website, target audience and up to date with the current affairs. To rebrand the company I updated the name to Adapt Styles, so it appeals to everyone, not just males. I redesign the logo and website, so they look more modern, simplistic and appealing to the target audience. Another outcome I created was a label for an eco-friendly and vegan shampoo product. Some of the current affairs which I assessed and included in my redesign were being environmentally conscious and keeping in mind the current pandemic. To show that the company is considering the current affairs I made them eco-friendly, vegan and paper-free.