For my project I was re-branding a company named Gelato Gusto. This company is situated in Brighton and is very popular all year round. My aim was to produce a logo that suited their target audience which is ages 6-80. I wanted to produce a design that didn’t only appeal to adults and the older generation but also make it appeal to the younger generation by keeping a good balance within my design. This project was a big project for me due to the fact that this is the first company I have re-branded and I thought it would be a good idea to do for my final major project. I had back and forth contact with the company to see what they liked and what they preferred and wanted to use and take away.